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InternetNews - Advertising Report |
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August 24, 2000 InternetNews - Advertising Report Archives |
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Domain name registrar Register.com, (NASDAQ:RCOM) and TeleDomains.com, a B2B provider of custom toll-free numbers, Thursday announced a marketing alliance to cross-sell the companies' services. The deal allows customers of either company to obtain a branded, toll-free number when they register a domain name. For obvious reasons, domain names are one of the most highly prized aspects of a company's online business. Recent name purchase deals have been valued in the millions, with their marketing and branding potential conceivably worth much more. TeleDomains.com and its parent, incubator NetUpstarts, are betting that as emerging companies establish brand identities and offline customer support, they will want to treat their telephone numbers similarly. Accordingly, the service matches a business with corresponding numbers based on its name or products. "We're excited about this partnership, because like Register.com, we help businesses differentiate themselves from their competition, and we help their customers remember more easily where to find them," said TeleDomains.com president Bernard Sonnenschein. Customers using the yet-to-be-released service will pay a one-time fee of $95 for TeleDomains.com's customized number reservation services and 7.8-cents-per-minute rates. "Just as traditional businesses have realized they cannot ignore the power of the Internet, e-businesses are realizing they need diverse methods for attracting and servicing their customers," said Register.com president and chief executive officer Richard Forman. "The TeleDomains.com service is a perfect addition to our suite of services because it provides our customers with a valuable branding and communications tool just as they're looking to expand their business online." |
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